Agriculture
June 29, 2024
Zambulance
Read SolutionImplemented by
Zambikes
Product Description
Aponjon is a MAMA (Mobile Alliance for Maternal Action) initiative that works as a mobile-messaging based service, providing moms and the gatekeepers within their families (usually spouses, mothers, and mothers-in-law) with information about how to take care of themselves and their babies.
It also includes an entirely separate service for husbands that reinforces the messages that their wives are receiving, and includes information on how to best care for their loved ones during pregnancy and early childhood.
Subscribers who register indicate their expected due date, or the birthday of their recently-born child, and receive weekly messages timed to the stage of pregnancy or the age of their newborn.
MAMA messages include information on self-care during and after pregnancy, as well as information on when to seek care and how to care for a newborn. MAMA Bangladesh has also recognized the need for linking subscribers to local health services, and has built strong relationships with local health providers to accomplish this.
Target SDGs
SDG 3: Good Health and Well-Being
SDG 9: Industry, Innovation and Infrastructure
Market Suggested Retail Price
$2.50
Market Suggested Retail Price (Secondary Currency)
2 Taka
Target Users (Target Impact Group)
Household
Distributors / Implementing Organizations
MAMA Bangladesh: The Bangladesh secretariat of the Mobile Alliance for Maternal Action (MAMA).
Competitive Landscape
Direct competitors include GiftedMom and MomConnect.
Manufacturing/Building Method
Mobile and Web development.
Intellectural Property Type
Select Type
User Provision Model
Download via online stores.
Distributions to Date Status
3.5 Million users reached.
Mobile service required
SMS, USSD
Level of coverage needed
N/A. Data/Mobile Internet not required.
Device(s) required
Feature phone.
Additional features required
None.
Permanent network connectivity required (Y/N)
No
Two way communication (Y/N)
Yes
Usage rate (%)
95%
Literacy support (Y/N)
Yes. Provided by Customer care.
Languages available
English and Bengali.
Operating system and version
Android, Windows, iPhone.
mHealth application
* Improve communications between health providers and patients.
* Provide the accessibility to health services to mothers.
Design Specifications
Aponjon offers services for:
- Expecting mothers
- New mothers
Product Schematics
Technical Support
Customer care.
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
The initiative aims to reach 3 million women and family members (approximately 2m women and 1m family members) within the first 3 years.
Vetted Performance Status
in 2015, Aponjon reached 3.5 Million women.
Safety
N/A
Complementary Technical Systems
N/A
Academic Research and References
Health Finance and Governance (HFG), 2015, Mobile Money for Health Case Study: Aponjon (MAMA Bangladesh)
Catherine D’Este, Cathy Banwell and Kamalini Lokuge, 2017, The impact of mobile phone based messages on maternal and child healthcare behaviour: a retrospective cross-sectional survey in Bangladesh
“Peri-Urban.” n.d. Archive-It.Org. Accessed June 8, 2024. https://wayback.archive-it.org/13606/20231106202811/https://healthmarketinnovations.org/target-geography/peri-urban
“Rural.” n.d. Archive-It.Org. Accessed June 8, 2024. https://wayback.archive-it.org/13606/20231106202655/https://healthmarketinnovations.org/target-geography/rural
“Urban.” n.d. Archive-It.Org. Accessed June 8, 2024. https://wayback.archive-it.org/13606/20231106203213/https://healthmarketinnovations.org/target-geography/urban
“Aponjon.” n.d. Com.Bd. Accessed June 8, 2024. http://www.aponjon.com.bd/mama_inner
“Zero Mothers Die.” n.d. Zero Mothers Die. Accessed June 8, 2024. http://www.zeromothersdie.org/
“Goal 3.” n.d. Sdgs.Un.Org. Accessed June 7, 2024. https://sdgs.un.org/goals/goal3
“Aponjon.” n.d. Com.Bd. Accessed June 8, 2024. http://www.aponjon.com.bd/mobile_app1
Dupere, Katie. 2016. “8 Apps Revolutionizing Maternal Health Care in Developing Nations.” Mashable. March 13, 2016. https://mashable.com/article/apps-maternal-health#AKsDOEdrAgqJ
“Aponjon.” n.d. Com.Bd. Accessed June 8, 2024. http://www.aponjon.com.bd/customer_care
“Capture Calendar.” n.d. Archive-It.Org. Accessed June 8, 2024. https://wayback.archive-it.org/13606/*/https://healthmarketinnovations.org/program/aponjon
Hamilton, Daisy. 2015. “USAID Aponjon Mobile Health Service Celebrates One Million Subscribers.” NGO News, Latest NGO News, Fund for NGO, NGO News Update. February 5, 2015. https://ngonewsbd.com/usaid-aponjon-mobile-health-celebrates-million/
Compliance with regulations
Unknown.
Evaluation methods
Other Information
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Competitive landscape: MomConnect (http://www.health.gov.za/index.php/mom-connect, https://www.praekelt.org/momconnect-1/)
Tagret users: Pregnant women, mothers of newborns