Updated on June 22, 2024

·

Created on June 15, 2019

Little Rider

Upcoming Update

Little Rider is a mobile application that connects commuters to drivers in urban areas and is operating in Ghana, Kenya, Nigeria, Tanzania, and Uganda.

Developed By
  1. Craft Silicon Ltd
Tested By
  • Craft Silicon Ltd
Content Partners
Unknown

Author

Product Description

Little Rider is an online application that works on Android, iOS and Windows mobiles that allows passengers to order a taxi online. Females have the option of choosing female drivers for safety purposes. Little Rider provides unlimited Safaricom in-cab WiFi.

Average Retail Price is 0.30 USD (30 KSh) per kilometer

Target SDGs

SDG 8: Decent Work and Economic Growth

SDG 11: Sustainable Cities and Communities

Market Suggested Retail Price

$0.30

Target Users (Target Impact Group)

Household, Community

Distributors / Implementing Organizations

This product is available on Google Play for Android, iOS and Windows devices.

Competitive Landscape

Direct competitors include Mondo Ride.

Manufacturing/Building Method

N/A

Intellectural Property Type

Trademark

User Provision Model

The application is downloaded from Google Play Store, App Store and Windows Store.

Distributions to Date Status

100000+ app installations

Compatible Devices (smartphone, tablet, PC)

Android, iOS and Windows devices

Permanent network connectivity required (Y/N)

No, Little cab provides free WiFi

Literacy support (Y/N)

No

Languages available

English

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 8.9 MB

iOS: 64.7 MB

Windows: 8.68 MB

Application rating

Android: 4.2/5

iOS: 3.6/5

Windows: 3.7/5

Number of downloads

100K+

Operating system and version

Android: Operating System: 4.0 and up, Version: 3.7

iOS: Operating System: 10.0 or later, Version: 8.8

Windows: Operating System: Windows 8 or 10

Passenger capacity

It offers bus shuttles

Design Specifications

The Little Rider application uses GPS to connect passengers to nearby drivers. Users can choose between different options for their ride: basic ride, Blue BODA, Comfort, Shuttle, LadyBUG, Comfort+ and GOODS. Moreover, females can request for female drivers for their safety. The application estimates the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash or through the local cashless mobile payment system.

Product Schematics

Technical Support

Users can get support through the application

Replacement Components

N/A

Lifecycle

N/A

Manufacturer Specified Performance Parameters

It has 1600 active drivers giving on average 3500 journeys daily and is ranked as second highest e-haling app in Kenya.

Vetted Performance Status

User reviews

Safety

Every car should meet the following for safety purposes:

  • provide PSV registration document
  • pass Little Cab's inspection
  • provide PSV insurance
  • provide NTSA inspection report
  • provide a copy of the Log book
  • must have a Music copyright of Kenya sticker
Although drivers are vetted, there is still risk for vehicle accidents.

Complementary Technical Systems

Cars owned by the drivers, cashless mobile payment system

Academic Research and References

Kokwaro, P. L., Ajowi, J. O. and Kokwaro, E. A., 2013, Competitive Forces Influencing Business Performance of Bicycle Taxis in Kisumu City, Kenya, Mediterranean Journal of Social Sciences, 4(2), pp. 719-728

Agade, K. and Rhodes Mkutu, T., 2019, Public health problems associated with “boda boda” motorcycle Taxis in Kenya: The sting of inequality, Aggression and Violent Behavior

Nyanchama, V., 2018, Little cab requirements for drivers and partners, Tuko

Eleni Mourdoukoutas, E., 2017, Africa’s app-based taxis battle Uber over local market share, UN-ilibrary, 31(2)

Compliance with regulations

None

Evaluation methods

Unknown

Other Information

None

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