Project Outcomes
Oorja Development Solutions operates in rural communities in India, focusing on empowering smallholder farmers through sustainable energy solutions. Their mission is to boost economic growth and improve lives in low-income farming communities by promoting clean energy, reducing poverty, and supporting climate action. Oorja is piloting a field management and digital advisory app to further this mission and link its in-house knowledge to these farming communities. The app will offer tools like digital farmer advisory, soil health testing, and weather forecasting, focusing on usability and accessibility for farmers with low digital literacy.
The work carried out includes analyzing Oorja’s brand guidelines and design preferences, reviewing existing interfaces and user journeys, designing actionable user prototype flows, gathering feedback from field tests on prototype flows, and refining prototypes for essential features like irrigation scheduling, soil health testing, and seed booking. The iterative development process allows for real-time adjustments based on the farmers’ feedback, ensuring that the app meets the unique needs of its users.
The comprehensive product rollout plan, featuring two-month iteration cycles, is critical to the project’s success. It encompasses strategic testing phases in selected villages, targeting different user groups prior to the full-scale product launch. Guided by a testing matrix that evaluates the ease of use, adoption, perceived value, and technical performance, the plan ensures that all critical issues are resolved, enabling smooth operation across various devices and environments. The plan includes a Strategic Post-Launch phase, with AI integration and prototyped AI use cases to enhance the app’s capabilities further.
This approach ensures scalability, adaptability, and effectiveness, leading to improved operational efficiency for Oorja and increased productivity and income for farmers, driving long-term value and impact in the farming communities.
Seed booking user prototype design, Emmanuel Annor / Oorja
