Maramoja

Target SDGs

Target Users (Target Impact Group)

Household, Community

Distributors / Implementing Organizations

Maramoja

Competitive Landscape

Direct competitors include Little Rider.

Countries

Cameroon, Ethiopia, Ghana, Kenya

Manufacturing/Building Method

N/A

Intellectural Property Type

Trademark

User Provision Model

Users can order a taxi from Maramoja application from Google Play Store or through the web app

Distributions to Date Status

50,000+ application installations

Design Specifications

The app is designed to allow a customer to specify the destination, choose a vehicle, and request a ride. It is customized to receive payments via several platforms including mobile money, credit, cash, and corporate invoicing.

The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.

Technical Support

Maramoja provides 24/7 customer support via phone and email.

Replacement Components

N/A

Lifecycle

N/A

Manufacturer Specified Performance Parameters

Maramoja aims to solve three fundamental problems: allowing users to get a nearby taxi, having a driver they can trust, and giving the luxury of a private driver at a taxi price.

Vetted Performance Status

User experiences can be viewed here.

Safety

Maramoja application provides in-app ride tracking to ascertain customers' safety. It also provides room for a customer to rate a driver and use this information to train drivers. Currently, the manufacturer is working on including an option for customers to report accidents.

Complementary Technical Systems

Periodic updates to the app so as to improve the drivers' and rider's experience.

Academic Research and References

Compliance with regulations

All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.

Evaluation methods

Drivers are evaluated at the end of each trip using a five star rating system, and the app is evaluated by the developer team periodically for performance and to make updates.

Users can also leave reviews on the app store.

Other Information

None