Mitticool Clay Refrigerator

Target SDGs

Market Suggested Retail Price

$136.00

Target Users (Target Impact Group)

Household, Community

Distributors / Implementing Organizations

Mitticool is looking for partners or distributors for their products outside of India as well. Their products are currently available in more than 300 offline stores across India.

Competitive Landscape

Direct competitors include Zeer Pot.

Regions

South Asia

Countries

India

Manufacturing/Building Method

Produced at Mitticool's small factory. It takes 10 people to make a Mitticool fridge in one day.

Intellectural Property Type

Copyright

User Provision Model

MittCool is sold in more than 300 local stores across India and can be ordered online.

Distributions to Date Status

5000 units have been sold as of October 2013. Interview with representative

Design Specifications

Design specifications:

• MittiCool is made of porous, terracotta clay.
• It is composed of various clay chambers: water from an upper chamber drips down the sides of the unit and evaporates, thereby removing heat from the inside out.
• While the upper chamber is used to store water, food may be stored in the lower compartment, comprised of two shelves. The first shelf can be used for storing vegetables and fruits, and the second shelf can be used for storing milk, meat and other foods.

Technical Support

Technical specifications and instructions can be found on the manufacturer's website.

Replacement Components

Because it is monolithic in design, there are no replacement components except for replacing the whole unit.

Lifecycle

The manufacturer claims that the product is durable and long lasting.

Manufacturer Specified Performance Parameters

Performance targets:

• Mitticool does not require electricity.
• It increases the shelf life of perishable food items in comparison to storing at room temperature.
• Modern design
• Naturally cool vegetables, fruits, milk,water etc.
• Very easy to use
• Variety of health benefits

Vetted Performance Status

During testing, the shelf life of coriander was extended by 4 days as against 1.5-2 days in room temperature. Shelf life of vegetables like brinjal, chilly & okra was increased on an average by 5-6 days vis-à-vis room temperature.

Safety

No known safety hazards.

Complementary Technical Systems

Mitticool company also offers various products for the public.

Academic Research and References

Compliance with regulations

Manufacturer claims to have received ISO certification.

Other Information

• Documentation on Mitticool products details.
• MittiCool Facebook page
• Technical specifications and instructions
• MittiCool product dealers and suppliers
• MittiCool Other Products
• Awards
• FAQ
• Youtube video from the INK conference discussing Mitticool products